Changing era and the development of the technology of the internet has bring the data a lot of change in world's gamers trend. The way through purchase of physical item, such as buying DVD began to be abandoned and gamers switch to digital purchases or via download.
Change in trend is stated by the NPD Group research and analysis agency in the U.S. market. According to Anita Frazier, industry analyst of NPD, the market demand decline in physical product and the increase of demand in digital market was seen clearly through a report from NPD.
According to this agency, gamers in the U.S. has spent 1.38 billion dollars in the first three months of 2012. Nearly half of these figures is the sale from digital content.
