Changing era and the development of the technology of the internet has bring the data a lot of change in world's gamers trend. The way through purchase of physical item, such as buying DVD began to be abandoned and gamers switch to digital purchases or via download.
Change in trend is stated by the NPD Group research and analysis agency in the U.S. market. According to Anita Frazier, industry analyst of NPD, the market demand decline in physical product and the increase of demand in digital market was seen clearly through a report from NPD.
According to this agency, gamers in the U.S. has spent 1.38 billion dollars in the first three months of 2012. Nearly half of these figures is the sale from digital content.
"From this number, physical content sales have declined by 5 percent and digital content increased by 10 percent when compared with the same time in 2011," Frazier said. "Although the growth of digital content is still not exceed the reduction of physical item numbers, but these changes showed a new trend in video game industry," she said.
In other country, although the purchase of physical content is still quite large, gamers began to turn to the purchase of digital content. Currently, high speed Internet can be counted to download a large number of content by gamers. Difficult to get the physical content of certain games like Diablo III just now is also a major reason for this trend.
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