Apple : World's Most Admired Companies

Once again Apple become top of the list of the most admired company in the world of Fortune magazine for five consecutive years. Apple that now led by Tim Cook is considered to meet all the criteria include innovation, resource management, use of corporate assets, social responsibility, quality of management, financial condition and quality of products and services global competitiveness



Reported by AFP on Friday (03/02/2012), other than Apple, Google rank on second position, followed by Amazon in third. Google itself has been in second place for three consecutive years, while the Amazon is up from the previous position (7th position).  


The survey included an assessment of the 3,855 business executives, directors and security analysts. After that three companies, there are giant companies such as Coca-Cola, IBM, FedEx, Berkshire Hathaway, Starbucks, Procter & Gamble and Southwest Airlines.

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